Fine Art Publicty PA
, by Abbott,Susan
- ISBN: 9781581154016 | 1581154011
- Cover: Trade Paper
- Copyright: 2/17/2005
This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight. Provided are practical tools for attracting the media's attention and building bridges between artists, their galleries, and collectors, and between museums and their audiences. This new edition provides the latest word on new art markets; how to research the Internet, build a Website, and launch e-mail publicity campaigns.
Susan Abbott has been a fine art public relations consultant for more than 30 years and is the author of Corporate Art Consulting (1-58115-034-2). She lives in San Francisco.
| ACKNOWLEDGMENTS | ix | ||
| PREFACE | xi | ||
| INTRODUCTION: USING THIS BOOK | xiii | ||
| CHAPTER ONE: WHY PUBLICITY? | 1 | (8) | |
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| CHAPTER TWO: YOUR MARKETING PLAN | 9 | (10) | |
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| CHAPTER THREE: PUBLIC RELATIONS PRIMER | 19 | (14) | |
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| CHAPTER FOUR: BASIC PUBLICITY TOOLS | 33 | (12) | |
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| CHAPTER FIVE: WORKING WITH PRINT MEDIA | 45 | (16) | |
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| CHAPTER SIX: WORKING WITH TELEVISION AND RADIO | 61 | (8) | |
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| CHAPTER SEVEN: CREATING AND USING A WEB PRESENCE FOR PUBLICITY | 69 | (14) | |
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| CHAPTER EIGHT: USING THE WORLD WIDE WEB AS A PUBLICITY TOOL | 83 | (10) | |
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| CHAPTER NINE: PREPARING A PRESS RELEASE | 93 | (10) | |
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| CHAPTER TEN: WRITING A PRESS RELEASE | 103 | (10) | |
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| CHAPTER ELEVEN: PRODUCING A PRESS RELEASE | 113 | (4) | |
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| CHAPTER TWELVE: PLANNING EXHIBITION PUBLICITY | 117 | (6) | |
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| CHAPTER THIRTEEN: THE EXHIBITION PRESS RELEASE AND ANNOUNCEMENT | 123 | (18) | |
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| CHAPTER FOURTEEN: PUBLICITY TIPS FOR INDIVIDUAL ARTISTS | 141 | (16) | |
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| CHAPTER FIFTEEN: BE NOT OVERWHELMED | 157 | (2) | |
| APPENDIX A: SOURCES OF FURTHER INFORMATION | 159 | (6) | |
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| APPENDIX B: MEDIA PERSONNEL | 165 | (3) | |
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| ABOUT THE AUTHOR | 168 | (1) | |
| INDEX | 169 |
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