The Fine Art of Success How Learning Great Art Can Create Great Business
, by Anderson, Jamie; Reckhenrich, Jö; rg; Kupp, Martin- ISBN: 9780470661062 | 0470661062
- Cover: Hardcover
- Copyright: 2/14/2011
You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso?The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues.Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys Understanding creativity, is every manager an artist; Picasso Art lessons for global managers; Koons Made in Heaven produced on eart; and Paik Global Groove, innovation through juxtaposition.With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply.