Firms of Endearment How World-Class Companies Profit from Passion and Purpose

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Firms of Endearment How World-Class Companies Profit from Passion and Purpose by Sisodia, Rajendra S.; Wolfe, David B.; Sheth, Jagdish N., 9780131873728
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  • ISBN: 9780131873728 | 0131873725
  • Cover: Hardcover
  • Copyright: 1/31/2007

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Love, Joy, Authenticity, and Soul: Building Winning Businesses in the New Age of Transcendence bull; Why todayrs"s most humane companies are blowing away the S&P 500 averages bull; Increasing "share of heart": delivering the emotional, experiential, and social value your stakeholders are demanding bull; 30 powerful case studies, including CarMax reg; , Timberland trade; , Jordanrs"s Furniture, Trader Joers"s, Wegmans, and Toyota trade; Todayrs"s best companiesget it. From Costco reg; to Commerce Bank, Wegmans to Whole Foods reg; : theyrs"re becoming the ultimate value creators. Theyrs"re generatingeveryform of value that matters:emotional, experiential, social, and financial. And theyrs"re doing it foralltheir stakeholders. Not because itrs"s "politically correct":because itrs"s the only path to long-term competitive advantage. These are theFirms of Endearment. Companies peoplelovedoing business with.Lovepartnering with.Loveworking for.Loveinvesting in. Companies for whom "loyalty" isnrs"t just real: itrs"s palpable, and driving unbeatable advantages in everything from marketing to recruitment. You need to become one of those companies. This book will show you how. Yours"ll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be greattrulygreatthisis your blueprint. Wers"re entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, todayrs"s most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value-not just profits. Firms of Endearmentilluminates this, the most fundamental transformation in capitalism since Adam Smith. Itrs"s not about "corporate social responsibility": itrs"s about building companies that can sustain success in a radically new era. Itrs"s about great companies like IDEO and IKEA reg; , Commerce Bank and Costco reg; , Wegmans and Whole Foods reg; : how they earn the powerful loyalty and affection that enables truly breathtaking performance. This book is about gaining "share of heart," not just share of wallet. Itrs"s about aligning stakeholdersrs" interests, not just juggling them. Itrs"s about building companies that leave the world a better place. Most of all, itrs"s about why youmustdo all this, or risk being left in the dust... andhow to get therefrom wherever you are now. Foreword xv Prologue A Whole New World xxi Chapter 1 Itrs"s Not Share of Wallet Anymore; Itrs"s Share of Heart 1 Chapter 2 New Age, New Rules, New Capitalism 23 Chapter 3 The Chaoti

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