Flying Ahead of the Airplane

"In Flying Ahead of the Airplane, Nawal Taneja analyzes global trends and provides thought-provoking scenarios to help airline executives adjust and adapt to a chaotic world. Examples of trends analyzed include accelerating globalization, changing consumer demographics (as well as lifestyles, expectations and incomes), increasing levels and types of competition, and emerging disruptive technologies. Scenarios examined include: next generation airlines in intercontinental markets, global virtual airlines, the Gulf region of the Middle East becoming an aviation powerhouse, format invaders entering the airline business, and a smaller aviation industry." "Flying Ahead of the Airplane will assist practitioners in airlines of every size to integrate future trends into their mainstream thinking and launch flexible business models to manage risk and to compete effectively in a "flattening" world. As with the earlier books, the approach is to provide impartial, candid, and pragmatic analyses based on what is happening in the actual marketplace in and outside the global airline industry."--BOOK JACKET.