Food Industry and the Internet Making Real Money in the Virtual World
, by Smith, Drew
- ISBN: 9780632057535 | 063205753X
- Cover: Hardcover
- Copyright: 8/29/2001
Who is making money on the Web and who is losing it? This book brings together the first two hundred and fifty stories to appear on the revolutionary food industry intelligence service efoodnews.com. We have interviewed many of the largest companies in the food and drink business and those most actively pursuing e-commerce. This report concisely summarises and analyses the findings of these discussions and guides you to discover the successful strategies. If you are trying to develop a cohesive and creative online presence then this book is tailor-made for you.
Drew Smith is former editor of the Good Food Guide, chair of the guild of food writers, and an author and journalist. He has developed key strategic programmes for major food companies and also worked on policy for the EC, UN and Docklands Development Corporation. Drew Smith has specialised in food-and drink-related Net Projects since 1998.
| Preface | v | ||||
| Editorial Introduction | vii | ||||
| Introduction | xxiii | ||||
| PART 1: PIONEERS AND TURNING POINTS | |||||
|
1 | (1) | |||
|
1 | (1) | |||
|
2 | (1) | |||
|
3 | (1) | |||
|
4 | (1) | |||
|
5 | (1) | |||
|
5 | (1) | |||
|
5 | (2) | |||
| PART 2: STOP PRESS! | |||||
|
7 | (1) | |||
|
7 | (1) | |||
|
8 | (1) | |||
|
8 | (1) | |||
|
9 | (1) | |||
|
9 | (1) | |||
|
10 | (1) | |||
|
10 | (1) | |||
|
11 | (1) | |||
|
11 | (1) | |||
|
12 | (1) | |||
|
12 | (1) | |||
|
13 | (1) | |||
|
14 | (1) | |||
|
14 | (1) | |||
|
15 | (1) | |||
|
16 | (1) | |||
|
16 | (1) | |||
|
17 | (1) | |||
|
17 | (1) | |||
|
18 | (1) | |||
|
18 | (1) | |||
|
19 | (2) | |||
|
21 | (1) | |||
|
22 | (1) | |||
|
23 | (1) | |||
|
23 | (1) | |||
|
24 | (1) | |||
|
24 | (1) | |||
|
25 | (1) | |||
|
25 | (1) | |||
|
26 | (1) | |||
|
26 | (1) | |||
|
27 | (1) | |||
|
28 | (1) | |||
|
28 | (1) | |||
|
29 | (1) | |||
|
29 | (1) | |||
|
29 | (1) | |||
|
30 | (1) | |||
|
30 | (1) | |||
|
31 | (1) | |||
|
31 | (1) | |||
|
32 | (1) | |||
|
32 | (1) | |||
|
33 | (1) | |||
|
33 | (1) | |||
|
34 | (1) | |||
|
34 | (1) | |||
|
35 | (1) | |||
|
35 | (1) | |||
|
36 | (1) | |||
|
36 | (1) | |||
|
37 | (1) | |||
|
38 | (1) | |||
|
38 | (1) | |||
|
39 | (1) | |||
|
40 | (1) | |||
|
40 | (1) | |||
|
41 | (1) | |||
|
42 | (1) | |||
|
42 | (1) | |||
|
43 | (1) | |||
|
43 | (1) | |||
|
44 | (1) | |||
|
44 | (1) | |||
|
45 | (1) | |||
|
46 | (1) | |||
|
47 | (1) | |||
|
47 | (1) | |||
|
48 | (1) | |||
|
48 | (1) | |||
|
49 | (1) | |||
|
50 | (1) | |||
|
50 | (1) | |||
|
51 | (1) | |||
|
51 | (1) | |||
|
52 | (1) | |||
|
52 | (2) | |||
|
54 | (1) | |||
|
54 | (1) | |||
|
54 | (1) | |||
|
55 | (1) | |||
|
56 | (1) | |||
|
56 | (1) | |||
|
57 | (1) | |||
|
58 | (1) | |||
|
58 | (1) | |||
|
59 | (1) | |||
|
60 | (1) | |||
|
61 | (1) | |||
|
62 | (1) | |||
|
63 | (1) | |||
|
63 | (1) | |||
|
64 | (1) | |||
|
65 | (1) | |||
|
65 | (1) | |||
|
66 | (1) | |||
|
66 | (1) | |||
|
67 | (1) | |||
|
68 | (1) | |||
|
68 | (1) | |||
|
69 | (1) | |||
|
69 | (1) | |||
|
69 | (2) | |||
| PART 3: ANALYSIS | |||||
|
|||||
|
71 | (3) | |||
|
74 | (1) | |||
|
75 | (1) | |||
|
76 | (1) | |||
|
77 | (5) | |||
|
82 | (1) | |||
|
83 | (2) | |||
|
85 | (6) | |||
|
91 | (2) | |||
|
93 | (1) | |||
|
94 | (2) | |||
|
96 | (2) | |||
|
98 | (2) | |||
| PART 4: E-COMMERCE | 100 | (105) | |||
|
|||||
|
100 | (1) | |||
|
101 | (1) | |||
|
101 | (2) | |||
|
103 | (1) | |||
|
103 | (1) | |||
|
104 | (1) | |||
|
104 | (1) | |||
|
105 | (1) | |||
|
105 | (1) | |||
|
105 | (1) | |||
|
106 | (1) | |||
|
107 | (1) | |||
|
107 | (1) | |||
|
108 | (1) | |||
|
108 | (2) | |||
|
110 | (1) | |||
|
110 | (1) | |||
|
111 | (1) | |||
|
112 | (1) | |||
|
112 | (1) | |||
|
113 | (1) | |||
|
113 | (1) | |||
|
114 | (1) | |||
|
115 | (1) | |||
|
116 | (1) | |||
|
117 | (1) | |||
|
117 | (1) | |||
|
117 | (1) | |||
|
118 | (1) | |||
|
118 | (1) | |||
|
119 | (1) | |||
|
120 | (1) | |||
|
120 | (1) | |||
|
121 | (1) | |||
|
122 | (1) | |||
|
122 | (1) | |||
|
123 | (1) | |||
|
123 | (1) | |||
|
124 | (1) | |||
|
125 | (1) | |||
|
125 | (2) | |||
|
127 | (1) | |||
|
128 | (1) | |||
|
129 | (1) | |||
|
129 | (1) | |||
|
130 | (1) | |||
|
131 | (1) | |||
|
132 | (1) | |||
|
132 | (1) | |||
|
133 | (1) | |||
|
134 | (1) | |||
|
135 | (1) | |||
|
136 | (2) | |||
|
138 | (1) | |||
|
139 | (1) | |||
|
139 | (1) | |||
|
140 | (1) | |||
|
141 | (1) | |||
|
142 | (1) | |||
|
143 | (1) | |||
|
144 | (1) | |||
|
145 | (1) | |||
|
145 | (1) | |||
|
146 | (1) | |||
|
147 | (1) | |||
|
147 | (1) | |||
|
148 | (1) | |||
|
148 | (1) | |||
|
149 | (1) | |||
|
150 | (1) | |||
|
151 | (1) | |||
|
151 | (2) | |||
| PART 5: THE BIG PLAYERS | |||||
|
153 | (1) | |||
|
153 | (1) | |||
|
154 | (1) | |||
|
154 | (1) | |||
|
155 | (1) | |||
|
156 | (1) | |||
|
156 | (1) | |||
|
157 | (1) | |||
|
157 | (1) | |||
|
158 | (1) | |||
|
158 | (1) | |||
|
159 | (1) | |||
|
159 | (1) | |||
|
160 | (1) | |||
|
160 | (1) | |||
|
160 | (1) | |||
|
161 | (1) | |||
|
161 | (1) | |||
|
162 | (1) | |||
|
162 | (1) | |||
|
163 | (1) | |||
|
164 | (1) | |||
|
164 | (2) | |||
|
166 | (1) | |||
|
166 | (1) | |||
|
166 | (1) | |||
|
167 | (1) | |||
|
167 | (2) | |||
|
169 | (1) | |||
|
169 | (1) | |||
|
170 | (1) | |||
|
170 | (1) | |||
|
171 | (1) | |||
|
171 | (1) | |||
| PART 6: USA MODELS | |||||
|
172 | (1) | |||
|
172 | (1) | |||
|
172 | (1) | |||
|
173 | (1) | |||
|
174 | (1) | |||
|
174 | (1) | |||
|
175 | (1) | |||
|
176 | (2) | |||
|
178 | (1) | |||
|
178 | (1) | |||
|
179 | (1) | |||
|
179 | (1) | |||
|
180 | (1) | |||
|
181 | (1) | |||
|
182 | (1) | |||
|
182 | (1) | |||
|
183 | (1) | |||
|
183 | (1) | |||
|
184 | (1) | |||
|
185 | (1) | |||
|
186 | (1) | |||
|
187 | (1) | |||
|
187 | (1) | |||
|
188 | (1) | |||
|
188 | (1) | |||
|
189 | (1) | |||
|
189 | (1) | |||
|
190 | (1) | |||
|
190 | (1) | |||
|
191 | (1) | |||
|
192 | (1) | |||
|
193 | (1) | |||
|
194 | (1) | |||
| PART 7: NET TRICKS AND RESOURCES | |||||
|
195 | (1) | |||
|
195 | (1) | |||
|
195 | (1) | |||
|
196 | (1) | |||
|
197 | (1) | |||
|
197 | (1) | |||
|
198 | (1) | |||
|
198 | (1) | |||
|
198 | (1) | |||
|
199 | (1) | |||
|
199 | (3) | |||
|
202 | (1) | |||
|
202 | (1) | |||
|
203 | (2) | |||
| Index | 205 |
What is included with this book?
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
Please wait while the item is added to your bag...
Review
Flag Review
×
Digital License
You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.
More details can be found here.