The Four Stages of Highly Effective Crisis Management: How to Manage the Media in the Digital Age

Examining communications between the media and the public during times of crisis, this book defines and specifies the stages of a crisis, explores the effect of the media, and discusses media ethics during a crisis scenario. It discusses how to develop communication plans, suggests what information to provide, and identifies the role of social media in the present-day digital age. A wealth of case studies demonstrates how to choose the appropriate media outlet and language to convey an informative message and avoid potential "bad press" due to mismanaging a situation.