The Four Stages of Highly Effective Crisis Management

Examining communication between the media and the public during times of crisis, this book specifies the definition and stages of a crisis, the role of media, and media ethics during a crisis scenario. It discusses how to develop communication plans, what information to provide, and the role of social media in the present-day digital age. A wealth of case studies demonstrates how to choose the appropriate media outlet and language to convey an informative message and avoid potential 'bad press' due to mismanaging a situation.