Franchise Management for Dummies

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Franchise Management for Dummies by Seid, Michael H.; Mazero, Joyce, 9781119337287
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  • ISBN: 9781119337287 | 1119337283
  • Cover: Paperback
  • Copyright: 4/24/2017

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Learn what it takes to find, buy, and run a franchise — and enjoy the rewards of being your own boss 

If you’ve ever visited a chain restaurant and thought, “I’d like to run one of these,” you’re among countless would-be entrepreneurs eager to be their own boss. Franchise Management For Dummies is a hands-on guide that provides clear and concise information on the issues involved in finding, buying, operating, and ultimately growing a successful franchise business. Geared toward both novices and experts in franchising, it’s an essential guide to help prospective franchisees know what to look for in a great franchisor, and to show existing franchisees what great franchisors are providing their franchisees.  

Both emerging and experienced franchisors will gain an understanding about the proper methods of structuring, managing, and expanding their franchise systems. Social impact investors, donors, and NGOs can learn how franchising techniques can transform how they look at providing products and services at the base of the pyramid. 

Inside you’ll discover: 

  • How to find a franchise that’s right for you and the ideal location for it 

  • Where to find quality franchisors and understand the qualities franchisors look for  

  • How to gather information from franchisees  

  • A franchisor’s mandatory legal obligations to prospective franchisees, the franchise disclosure document (FDD), and working with franchise professionals 

  • How to take a realistic look at your finances and what capital you’ll need to buy and launch a franchise  

  • Develop strategic advertising and marketing plans 

  • How to find, hire, and train talented employees who will help make your franchise a success 

  • How to make sure your franchise makes money  

  • How to grow your business with multiple franchises 

  • Michael H. Seid is the founder and Managing Director of MSA Worldwide, the leading strategic and tactical advisory firm in franchising. Joyce Mazero is a partner and Co-Chair of Gardere's Global Supply Network Industry Practice, internationally recognized and trusted legal advisors dedicated to excellence in franchising.

    Find handy resources—including sample forms, checklists, and straightforward advice at

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