Hands-on guide, for nurses, on how to get a message to the media and to the public. Discusses how the world of media, public influence, and debate works. Softcover.
Bernice Buresh writes and lectures on health care, nursing, and the media. She has been a reporter for the Milwaukee Sentinel, a correspondent and bureau chief for Newsweek, a professor of journalism at Boston University and an adjunct professor of American Studies at Brandeis University. Buresh is president of the Writers' Room of Boston, Inc. Suzanne Gordon is an award-winning journalist. She is an adjunct professor in the school of nursing at McGill University. Gordon is a health care commentator on Public Radio International's "Marketplace," and a popular lecturer on nursing and health care
Foreword
ix
Acknowledgements
xi
Introduction
1
(8)
Section I Silent No More
9
(84)
Ending the Silence
11
(20)
Creating a Voice of Agency
31
(18)
Presenting Yourself as a Nurse
49
(20)
Tell the World What You Do
69
(24)
Section II Communicating with the Media and the Public
93
(192)
How the News Media Work
95
(32)
Reaching Out to the News Media
127
(32)
Working with Public Relations Professionals
159
(24)
Constructing Campaigns that Work
183
(32)
In Your Own Voice: Writing Letters to the Editor and Op-eds
215
(26)
Appearing on Television and Radio
241
(18)
Promoting Nursing Research
259
(20)
The Constructive ``Collision of Publicity''
279
(6)
Afterword
285
(2)
Index
287
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