Fund Raising and Public Relations: A Critical Analysis

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Communication	p. ii
Preface	p. xi
A Critical Analysis of Fund Raising An Overview of the Book	p. 1
The Problem Prompting the Book A New Function Taking On Increased Importance	p. 37
Current Perspectives Of Fundraising: Confusing Definitionssporadic Research, And Myths	p. 77
A Critical Analysis of Definitions Related to Fund Raising	p. 79
An Analysis of the Body Of Knowledge: a Need for Research	p. 107
Myths and Misinterpretation Of The Fund-Raising Function	p. 131
Systems Theory And Autonomyapproaching Fund Raisingfrom A Macroperspective	p. 171
Systems Theory Charitable Organizations And Their Environments	p. 173
Institutional Autonomy	p. 211
Autonomy and The Three Sources of Gifts	p. 235
Three Cases Studies on Autonomy	p. 283
Shifting The Public Relationsparadigm: Approachingfund Raising From Adifferent Perspective	p. 303
The Fund Raiser in ABoundary Role	p. 305
Fund Raising as a Specialization Of Public Relations	p. 329
Corporate Public Relations A Precedent	p. 355
Using Public Relations Theoriesas Analytical Tools Forexplaining Fund Raising	p. 379
Four Models of Fund Raising	p. 381
Measuring the Effectiveness Of Fund Raising	p. 425
Presuppositions About Fund Raising	p. 457
A Theory Of Donor Relationsconclusions And Directionsfor Future Research	p. 487
Conclusions and Directions For Future Research	p. 489
References	p. 513
Author Index	p. 527
Subject Index	p. 533
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