The Fundamentals of Graphic Design

The Fundamentals of Graphic Design offers a unique overview of a challenging and dynamic profession, covering a wide range of disciplines and media whilst exploring the role of modern graphic design. This book examines the familiar aspects of the graphic design process, such as art directing, copyright issues and web design, as well as the broader implications of graphic design, including social responsibility, its role in art and its future. The Fundamentals of Graphic Design is an ideal guide for anyone starting out or seeking a role in the world of graphic design.

Gavin Ambrose teaches typographic and information design at the London College of
Communication. He has written and designed several books on graphic design, branding,
and packaging, including AVA’s Basics Design series. He lives in the UK.
Paul Harris is a writer and editor whose work has appeared in magazines on both sides of
the Atlantic. His work has appeared in Dazed and Confused, a guide to style. He lives in Chile