The Fundamentals of Illustration

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Introduction
Contents	p. 4
How to Get the Most from this Book	p. 6
Foreword	p. 8
Introduction	p. 10
Communicating Ideas
The Blank Sheet of Paper	p. 18
Why Ideas?	p. 20
The Briefing	p. 24
Investigation of the Subject Matter	p. 26
Gathering Inspiration	p. 30
Brainstorming	p. 34
Explaining the Visual	p. 38
Longevity	p. 44
The Medium is the Message
The Power of the Pencil	p. 50
Material World	p. 55
Art School Ethos	p. 60
Illustration as a Discipline	p. 65
A Demanding Life	p. 70
Mixing Media	p. 72
The Digital Divide	p. 74
The New Wave of Illustrators	p. 80
From Outcomes to Outlets
The Overview	p. 86
Editorial Illustration	p. 88
Book Publishing	p. 92
Fashion Illustration	p. 96
Advertising Illustration	p. 100
Music Industry Illustration	p. 106
Graphic Design Studio Collaboration	p. 110
Self-Initiated Illustration	p. 114
Making it Happen
Marketing the Product and The Art of Self-Promotion	p. 120
Portfolios	p. 126
The Website	p. 132
Avenues for Self-Promotion	p. 136
Illustration Agency Representation	p. 140
Presentation Techniques	p. 145
Production
Essential Kit	p. 148
Studio Set-Up	p. 154
Resources and Reference	p. 157
Production Tips	p. 162
Legal Tips	p. 168
Conclusion
Contacts	p. 172
Bibliography	p. 174
Acknowledgements	p. 176
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