Fundamentals of Marketing : A Critical Evaluation

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Fundamentals of Marketing : A Critical Evaluation by Stone, Marilyn A.; Desmond, John, 9780203030783
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  • ISBN: 9780203030783 | 0203030788
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  • Copyright: 1/8/2007

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Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. It critically evaluates the effectiveness of different strategies and uses case studies drawn from a cross section of industrial and consumer sectors.
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