The Fundamentals of Product Design

Provides an integrated and cohesive view of the product design process, covering materials, manufacturing, idea generation, computer-aided design, engineering functions, product types, and market research.

This updated edition explores recent developments such as additive manufacture and crowd funding, and includes more consumer and lifestyle orientated products for a more product-based focus, supported by a range of new innovative examples and case studies from internationally-renown designers and studios.

The second edition also features a supportive document map that helps to reveal the steps in product creation, new projects and activities for every chapter, and additional references and web sources to allow students to further explore the world of product design.

Full of inspiring images covering a wide variety of product design examples, Richard Morris presents an engaging introduction to this sizeable topic that can be used as a useful guide to the processes involved in product design.

Introduction
Map of the Design Process

1: Product Ideas
People's Needs
Case Study: US Studio
Product Requirements
Case Study: US Studio
Product Brief
Case Study: Laffon de Mazieres
Chapter Summary
Projects for Students

2: Product Ideation
Imagination
Case Study: US Studio
Meeting Needs
Case Study: Droog
Market Trends
Case Study: Luigi Colani
Chapter Summary
Projects for Students

3: Product Development
Concept Development
Case Study: Josef Cadek
Functionality
Case Study: D3o
Development
Case Study: US Studio
Chapter Summary
Projects for Students

4: Production
Prototyping
Case Study: US Studio
Manufacturing
Case Study: Assa Ashuach
Operations
Case Study: Salter Housewares
Chapter Summary
Projects for Students

5: Product Launch
Product Roll Out
Case Study: Dyson
Marketing
Case Study: Vertu
Chapter Summary
Projects for Students

Conclusion
Further Resources and Websites
Bibliography
Index
Acknowledgements and Credits

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