Fundraising Fundamentals A Guide to Annual Giving for Professionals and Volunteers

Fund-Raising Fundamentals, Second Edition is a step-by-step guide to the fundamentals of fundraising with practical how-to advice on the basic methods and techniques necessary to carry out successful annual giving campaigns. It provides guidelines for all aspects of the fund-raising process, including direct mail solicitation, telemarketing, renewals, membership drives, special events, and volunteer fund-raising. This updated edition incorporates three new skill areas-advanced telephone and telemarketing skills, soliciting from corporations, and Internet techniques-that have become a part of traditional annual giving programs everywhere. Real-world examples and case studies, checklists, charts, and sample documents round out this comprehensive, easy-to-use guidebook.

JAMES M. GREENFIELD, ACFRE, FAHP, is Senior Associate Vice President with The Alford Group Inc. Since 1962, he has acted as a fundraising executive to three universities and five hospitals, including Hoag Memorial Presbyterian Hospital where he served for fourteen years and raised over $120 million.