A Fundraising Guide for Nonprofit Board

While there are other board-related books that provide advice for boards, most of them focus on overall management and governance issues and throw in a chapter or two about the board's role in fundraising. A Fundraising Guide for Nonprofit Board Members is designed to help become more active in the management, development of strategy, and implementation of fundraising programs. It is comprehensive, entertaining, and will include the latest fundraising guidance provided by a national campaign consultant to help board members meet the pressures of the current fundraising environment. Specific chapters will be included with advice on fundraising for operations, major gifts and capital campaigns, which will make the book more effective in helping board members meet a wide variety of fundraising needs. The timing for the book is especially appropriate, as we are in a challenging period in which boards are being asked to step up their involvement vis a vis their fiduciary responsibility and being required to take on a more active role in building the financial health of the nonprofits they serve.

Julia Ingraham Walker has been active in fundraising in New Orleans and the surrounding region for over twenty-five years. She served as vice president for advancement at Tulane University, where she directed a successful $250 million campaign. For the past twelve years, Julia has worked as an independent fundraising consultant on a regional and national basis. While her specialty has been consulting on capital campaigns, she became very active in a variety of rebuilding efforts in the calamitous post-Katrina period in New Orleans. Her clients include a diverse array of local, regional, and national nonprofits, including independent schools, charter schools, animal welfare organizations, museums, parks, and arts and cultural organizations. She was named New Orleans Outstanding Fundraising Executive by the Association of Fundraising Professionals for her work at Tulane and is the author of three other books published by Wiley. Julia's ongoing work with numerous nonprofit boards inspired her to write this guide for board members.

Preface	p. xiii
Acknowledgments	p. xxi
About the Author	p. xxiii
Board Leadership in Fundraising	p. 1
A Challenging Economic Environment	p. 1
The Board's Leadership Role in Fundraising	p. 2
Building a Fundraising Board	p. 8
The Fiduciary Role of the Nonprofit Board	p. 12
Summary	p. 19
Setting the Pace with Board Giving	p. 21
Giving and Asking at the Board Level	p. 21
Develop a Plan for Board Giving	p. 28
Prepare for Your Fundraising Role	p. 33
Summary	p. 42
Getting Ready to Fundraise	p. 43
Define Organizational Needs	p. 43
Strategic Planning and the Board	p. 45
Fundraising for Current Operations	p. 48
Planning for Comprehensive Campaigns	p. 52
Getting Organized for Fundraising	p. 56
Training Board Members to Fundraise	p. 62
Summary	p. 68
Building the Team	p. 69
Who Is on the Team?	p. 69
How to Hire: What to Look for in a Chief Advancement Officer	p. 78
Standards for Staffing and Cost per Dollar Raised	p. 87
Fundraising Consultants	p. 89
Summary	p. 96
The Annual Fund	p. 99
Raising Money for Operations	p. 99
Annual Fund: Setting the Goal	p. 100
Annual Fund: The Moving Parts	p. 103
Making the Case for the Annual Fund	p. 110
Galas and Fundraising Events	p. 114
Leadership Annual Fund Programs	p. 114
Summary	p. 128
Major Gifts and Mega-Gifts	p. 131
An Introduction to Major Gifts	p. 131
Who Are Our Prospects?	p. 136
Major Gift Prospects: What to Look For	p. 139
Cultivation	p. 144
Transformational Gifts: Giving at the Top	p. 148
Summary	p. 159
How to Ask for and Close a Gift	p. 161
Preparing for a Successful Call	p. 161
The Five Elements of the Successful Ask	p. 165
Common Issues in Negotiating and Closing Gifts	p. 172
Summary	p. 182
Getting Ready for a Fundraising Campaign	p. 183
An Introduction to Fundraising Campaigns	p. 183
Setting Realistic Goals	p. 192
Campaign Structure: Phases, Timetables, and Gift Tables	p. 198
Summary	p. 208
Fundraising Campaigns	p. 209
Campaign Leadership Roles	p. 209
Board Leadership in a Campaign	p. 215
Campaign Volunteer Structure	p. 218
Making the Case	p. 226
Campaign Recognition and Pricing	p. 229
Summary	p. 239
Additional Sources of Giving	p. 241
Giving from Foundations	p. 242
Corporate Philanthropy	p. 248
Planned Giving: Add to Your Fundraising Toolbox	p. 251
Stewardship Programs	p. 263
Summary	p. 267
Appendix	p. 269
Materials for a Board Retreat on Fundraising	p. 269
Materials for a Board Training Exercise on Fundraising	p. 289
Glossary of Basic Fundraising Terms	p. 297
Index	p. 303
Table of Contents provided by Ingram. All Rights Reserved.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

FREE SHIPPING

Amazon no longer offers textbook rentals. We do!

A Fundraising Guide for Nonprofit Board Members

Summary

Author Biography

Table of Contents

Supplemental Materials