Fundraising Success Set (The Five Strategies for Fundraising Success & Ten Steps to Fundraising Success)

Set is made up of:
ISBN 0787949949 / 9780787949945 - The Five Strategies for Fundraising Success: A Mission-Based Guide to Achieving Your Goals
ISBN 0787956740 / 9780787956745 - Ten Steps to Fundraising Success: Choosing the Right Strategy for Your Organization

Mal Warwick, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; donordigital.com LLC; and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of ten books on the topic of fundraising, including The Five Strategies for Fundraising Success.

Set is made up of:
ISBN 0787949949 / 9780787949945 - The Five Strategies for Fundraising Success: A Mission-Based Guide to Achieving Your Goals

Part One: The Five Fundraising Strategies.
1. Growth.
2. Involvement.
3. Visibility.
4. Efficiency.
5. Stability.
6. How the Five Strategies Work in the Real World.
Part Two: Choosing the Right Fundraising Strategy for Your Organization.
7. Getting a Fix on Your Organization's Vision.
8. Translating Vision into Goals.
9. Matching Goals to Fundraising Strategy.
10. Setting Achievable Objectives.
11. Exploring the Future with Scenario Planning.
Part Three: Making Your Fundraising Strategy Work: Tactics and Techniques.
12. How Much Should Fundraising Cost.
13. The Costs and Benefits of Fundraising Tactics.
14. Choosing the Right Fundraising Tools for Your Organization.
15. Evaluating Your Success: The 10 Benchmarks of Successful Fundraising.
16. How Much Are Your Donors Worth.
17. Are You Investing in the Future?

ISBN 0787956740 / 9780787956745 - Ten Steps to Fundraising Success: Choosing the Right Strategy for Your Organization

Figure, Tables, and Exercises.
Acknowledgments.
About the Authors.
Introduction: Before You Take Your First Step.
Step One: Assess Your Organization's Current Fundraising Efforts.
Step Two: Assess the Fundraising Strengths and Weaknesses of Your Board Members and Staff.
Step Three: Assemble the Team to Select the Best Fundraising Strategy.
Step Four: Weigh the Costs and Benefits of the Five Strategies for Fundraising Success.
Step Five: Choose the Fundraising Strategy That's Right for Your Organization's Mission.
Step Six: Set Fundraising Goals That Support Your Fundraising Strategy.
Step Seven: Turn Fundraising Goals into Achievable Objectives.
Step Eight: Choose the Right Tactics for Your Fundraising Strategy and Goals.
Step Nine: Create a Master Calendar and Keep on Track.
Step Ten: Measure Your Organization's Progress.
Glossary of Key Terms.
How to Use the CD-ROM.