Future of Business : The Essentials

THE FUTURE OF BUSINESS offers a brief yet complete introduction to business concepts and terminology using a student-centered, practical, and relevant approach. Stressing to students that "You Are the Future of Business," The Future of Business: The Essentials teaches students to navigate through the sometime stormy business environment by stressing important business issues such as customer satisfaction and quality, entrepreneurship, cultural and workplace diversity, ethics, global business, technology, teams, and e-business.

The Business Environment
Understanding Economic Systems and Business
Making Ethical Decisions and Managing a Socially Responsible Business
Understanding the Legal and Tax Environment
Competing in the Global Marketplace
Business Ownership
Forms of Business Ownership
Entrepreneurship: Starting and Managing Your Own Business
Business Management
Management and Leadership in Today?s Organizations
Designing Organizational Structures
Managing Human Resources and Labor-Management Issues
Motivating Employees and Creating Self-Managed Teams
Achieving World-class Operations Management
Marketing Management
Creating Products and Developing Pricing Strategies
Distributing and Promoting New Products and Services
Technology And Information
Using Technology to Manage Information
Using Financial Information and Accounting
Finance
Understanding Money and Financial Institutions
Financial Management and Securities Markets
Appendix: Managing Risk and Insurance
Enrichment Chapter: Managing Your Personal Finances
Enrichment Chapter: Using the Internet for Business Success
Table of Contents provided by Publisher. All Rights Reserved.

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Future of Business : The Essentials

Summary

Table of Contents

Supplemental Materials