The Future of Pharma

The Future of Pharma describes the situation facing the global pharmaceutical industry, how that industry is likely to evolve and what that implies for the strategies and activities of existing pharmaceutical companies, their customers and suppliers.This is a timely, very relevant topic. The industry faces huge challenges in the face of global technological, social, political and economic changes. As a recent PricewaterhouseCoopers report stated:'....the current pharmaceutical industry business model is both economically unsustainable and operationally incapably of acting quickly enough to produce the types of innovative treatments demanded by global markets.'This perception of the current state of the industry is widely held, creating a ready market for an authoritative book that addresses the question.