Future Success : A Balanced Approach to Measuring and Improving Success in Your Organization

The measurement of performance within an organization and thus the development of inter-company strategy is more often than not based solely on financial returns and the bottom line. InFuture Success, Charles Birch presents the Balanced Scorecard in a way that challenges these traditional views, and shows that a much more balanced approach to performance measurement and management is the key towards achieving new strategies and ultimate future success. Birch uses case studies to show how the Balanced Scorecard is being implemented today. He demonstrates how the Balanced Scorecard goes beyond financial measures alone and incorporates three other key dimensions: a client dimension, an internal business dimension, and a learning/innovation dimension. Accordingly,Future Successis about giving organizations the tools to answer 3 of the most critical questions facing all public and private sector organizations in business today: Where is the organization now? Where do we want the organization to go?How does the organization get there? This is a must for all corporate managers managers and executives, both large and small.