Game-Time Decision Making: High-Scoring Business Strategies from the Biggest Names in Sports

Foreword by Tilman Fertitta
Introduction
CHAPTER 1 Putting Together Your Roster by Building Yourself
CHAPTER 2 Offensive/Defensive Mindset
CHAPTER 3 Coaching Trees and Growth
CHAPTER 4 Don’t Trip on the First-Down Chains Behind You
CHAPTER 5 Being in the Game
CHAPTER 6 The Offense and Defense of Branding
CHAPTER 7 The Offense and Defense of Marketing
CHAPTER 8 The Offense and Defense of Communication
Quick Play Guide
Endnotes
Index