Foreword by Tilman Fertitta Introduction CHAPTER 1 Putting Together Your Roster by Building Yourself CHAPTER 2 Offensive/Defensive Mindset CHAPTER 3 Coaching Trees and Growth CHAPTER 4 Don’t Trip on the First-Down Chains Behind You CHAPTER 5 Being in the Game CHAPTER 6 The Offense and Defense of Branding CHAPTER 7 The Offense and Defense of Marketing CHAPTER 8 The Offense and Defense of Communication Quick Play Guide Endnotes Index
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