Generation Y and the New Rules of Management

The Murphys have created a road map for those of us who struggle with understanding the best way to interact with and motivate the Gen Y-ers in the workplace. Their use of realistic examples helps make the points resonate such that they can be applied immediately. They apply examples and deliver explanations as to why this generation behaves as they do. I find myself inspired to hire more Gen Y-ers so I can fully apply the principles set forth in this book. This book is a great tool to keep handy when confronted with challenges that will occur as more Gen Y-ers enter the workforce. --Laura Christiansen VTech Communications Inc. Vice President Human Resources The Murphys offer us specific and practical guidance that we can immediately deploy as business leaders charged with building great companies. Put simply, no company can afford to ignore the metric that 70 million Gen Y workers are entering the workforce. Are your company s managers ready? --Sarah R. Weltscheff KV Pharmaceutical Comany Senior Vice President, Human Resouce Management & Corporate Communications