Generation Y Shopping and Entertainment in the Digital Age

Based on a 2013 survey, this report details the shopping habits of American 18- to 35-year-olds. With valuable input for retail and entertainment real estate developers, the report reveals the lifestyles and opinions of Generation Y responders that are most pertinent to real estate and that create a helpful portrait of this important consumer and client group. The findings include how Generation Y often goes out to eat in groups, enjoys shopping, and makes trips frequently as a form of entertainment—an experience that can’t be fully replicated online. Details on these results and more are part of this report that offers an edge on understanding this group of rising spenders.

M. Leanne Lachman is the president of Lachman Associates, a real estate consulting firm serving private and institutional investors. She is also an executive-in-residence at Columbia University's Graduate Business School and serves on the boards of Liberty Property Trust and Lincoln National Corporation. She is a widely published author and frequent speaker. She lives in New York City. Deborah L. Brett is president of Deborah L. Brett & Associates, a real estate and planning consulting firm providing project-related market analyses to a wide range of public and private organizations. She lives in Plainsboro, New Jersey.