Genre Variation in Business Letters

, by Gillaerts, Paul; Gotti, Maurizio

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ISBN: 9783039106745 | 3039106740
Cover: Paperback
Copyright: 6/15/2005

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Supplemental Materials

PAUL GILLAERTS/MAURIZIO GOTTI

Introduction

(22)

The changing framework of business genres

VIJAY K. BHATIA

Interdiscursivity in Business Letters

(24)

LEENA LOUHIALA-SALMINEN / ANNE KANKAANRANTA

"Hello Monica, kindly change your arrangements": Business Genres in a State of Flux

(30)

HILKKA YLI-JOKIPII

An Integrated Analysis of Interactive Business Writing

(14)

FRANCESCA BARGIELA-CHIAPPINI

In Memory of the Business Letter: Multimedia, Genres and Social Action in a Banking Website

(26)

The dynamics of the business letter genre

GABRIELLA DEL LUNGO CAMICIOTTI

"I perceive, my dear friend, by your letter of the 20th inst. that you are decided on entering upon the career of commerce": Nineteenth Century Business Correspondence

125

(22)

POUL ERIK FLYVHOLM JØRGENSEN

The Dynamics of Business Letters: Defining Creative Variation in Established Genres

147

(32)

GIULIANA GARZONE

Letters to Shareholders and Chairman's Statements: Textual Variability and Generic Integrity

179

(26)

GINA PONCINI

Constructing an International Event in the Wine Industry: An Investigation of Emails in English and Italian

205

(30)

Variation within the business letter genre

JULIO C. GIMENEZ

Unpacking Business Emails: Message Embeddedness in International Business Email Communication

235

(22)

PHILIP SHAW

Purpose and Other Paradigmatic Similarities as Criteria for Genre Analysis: The Case of '419 Scam' E-mails

257

(24)

PAUL GILLAERTS

A Sales Letter Post-tested: Implications for the Concept of Genre

281

(22)

Cross-cultural variation in the business letter genre

MARINA BONDI

People in Business: The Representation of Self and Multiple Identities in Business E-mails

303

(22)

CATHERINE NICKERSON/ELIZABETH DE GROOT

Dear Shareholder, Dear Stockholder, Dear Stakeholder: The Business Letter Genre in the Annual General Report

325

(22)

YEONKWON JUNG

The Rhetorical Structure of Korean Business Writing

347

(22)

PAUL GILLAERTS

A Bibliography on the Business Letter Genre

369

(32)

Notes on Contributors

401

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Genre Variation in Business Letters

Table of Contents

Supplemental Materials