Geography and Tourism Marketing

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Geography's Changing Role in Tourism Marketing	p. 1
Traveler Geographic Origin and Market Segmentation for Small Island Nations: The Barbados Case	p. 5
Marketing European Tourism Products via Internet/WWW	p. 23
GIS Applications in Tourism Marketing: Current Uses, an Experimental Application and Future Prospects	p. 35
Geography, Marketing and the Selling of Places	p. 61
Tourism Markets and Marketing in Sarawak, Malaysia	p. 85
Big Success, Big Mistake, at Big Banana: Marketing Strategies in Road-Side Attractions and Theme Parks	p. 103
Analysing the Promotion, Product and Visitor Expectations of Urban Tourism: Auckland, New Zealand as a Case Study	p. 123
Destination Marketing: Measuring the Effectiveness of Brochures	p. 143
Motivation, Participation, and Preference: A Multi-Segmentation Approach of the Australian Nature Travel Market	p. 159
Index	p. 181
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