Get Rich or Lie Trying Ambition and Deceit in the New Influencer Economy

"Compelling." —Reni Eddo-Lodge, author, Why I'm No Longer Talking to White People About Race

Discover the truth about the billion-dollar online economy that made the internet's best known stars

More than one fifth of children want to become influencers and it's easy to understand why.

What if you could escape economic uncertainty by winning the internet's attention? What if you could turn the adoration of your social media followers into a lucrative livelihood? But as Symeon Brown explores in this searing exposé, the reality is much murkier. From IRL streamers in LA to Brazilian butt lifts, from sex workers on OnlyFans to fraudulent cryptocurrency schemes, these are the incredible stories that lurk behind the filtered selfies and gleaming smiles.

Exposing the fraud, exploitation, bribery, and dishonesty at the core of the influencer model, Get Rich or Lie Trying asks if our digital rat race is costing us too much. Revealing a broken economy resembling a pyramid scheme, this incredible blend of reportage and analysis will captivate and horrify you in equal measure.

Symeon Brown is a reporter and journalist at Channel 4 News. He was shortlisted for an Orwell Prize in 2019 and shortlisted at the 2018 British Journalism Awards. He has written for a range of publications including Vice, Guardian, Huffington Post, CNN, New Statesman and The Voice.

Introduction – The Hustler’s Ambition vii
The Unicorn in Polyester
Under the Knife
Find Some Fans
Smile (or Fight), You’re on Camera
Work From Home: Ask Me How
The Art of the Hack
Outsider Trading
Black Lives Matter, Here’s My Ca$h App
We Are All Influencers Now
Acknowledgements
References
Index