Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever Before

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ISBN: 9780071638449 | 007163844X
Cover: Paperback
Copyright: 4/16/2010

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Today's customers have no patience for a long-winded marketing pitch. What they want is useful and engaging informationin 140 characters or less. The most successful campaigns these days are short, sweet, and right to the point.

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Introduction	p. 1
Understanding Twitter	p. 9
Welcome to the World of Microblogging	p. 11
Planning for Twitter in Your Business	p. 25
Establishing and Tweaking Your Twitter Presence	p. 41
joining Twitter and Getting Started	p. 43
Building Your Best Tweet	p. 63
Sending Messages	p. 77
Searching and Following	p. 93
Keeping the Tweet on Key	p. 109
Hashing Out Hashtags	p. 119
Networking with Twitter	p. 127
Keeping Tabs on the Twitterverse	p. 135
Twenty-Five Business Uses for Twitter	p. 145
Advancing the Twitter Touch	p. 159
Applying Elements of Viral Marketing	p. 161
A Closer Look at the Need for Engagement	p. 169
Gaining Advantage from Twitter Advertising	p. 181
Ten Microblogging Mistakes to Avoid	p. 189
Other Microblogging Boosters	p. 197
Look, Listen, and Learn: Twitter Success Stories	p. 205
Zappos.com (http://twitter.com/zappos)	p. 207
Berry Chill Yogurt Couture (http://twitter.com/yogijones)	p. 211
Naked Pizza (http://twitter.com/nakedpizza)	p. 215
Comcast (http://twitter.com/comcastcares)	p. 219
American Red Cross (http://twitter.com/redcross)	p. 223
Blue Cotton T-Shirts (http: //twitter.com/bluecottontweet)	p. 227
Geni (http://twitter.com/geni)	p. 231
Ty's Toy Box (http://twitter.com/tystoybox)	p. 235
Conclusion: It's Your Turn to Tweet	p. 239
Index	p. 241
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Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever Before

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