Get up to Speed with Online Marketing : How to Use Websites, Blogs, Social Networking and Much More

ONLINE MARKETING CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT?Traditional advertising doesn't always work these days and it's expensive. People screen out TV ads, magazine ads, and billboards. Instead they're spending time on Facebook, watching YouTube, reading and writing blogs, listening to podcasts and flicking through Twitter. As a small business owner, how do you get the word out about your product or service? By going where your market is. And that's online.This book explains in a straightforward, easy-to-follow style all there is to know about promoting small businesses, online covering all the major online tools available including: Websites Search engine marketing Email marketing Blogging Podcasts Online video Social networks e.g. Facebook and MySpace Virtual worlds e.g. Second Life Social bookmarkingIt will show readers how to use each medium to their best effect on a limited marketing budget, if not for free!Jon Reed is a social media consultant who regularly lectures and runs workshops on the business applications of social media, as well as providing social media marketing services through his businesses. He previously worked in book publishing for 10 years. Jon's latest venture, Small Business Studio (www.smallbusinessstudio.co.uk), is a web design and marketing agency working exclusively with small businesses and start-ups. It has a focus on the new online marketing methods, and launched at the Business Start-up Show at Olympia in November 2008. Jon was also selected to provide one-to-one marketing advice to delegates in the Show's popular advice surgeries. He has also appeared on local radio providing marketing advice to local businesses.