Getting Your 15 Minutes of Fame and More! : A Guide to Guaranteeing Your Business Success

A GUIDE TO GUARANTEEING YOUR BUSINESS SUCCESS Everything You Need to Know to Get Your Products, Services, or Expertise into the Public Spotlightand Stay There! Praise for Edward Segals Getting Your 15 Minutes of Fame And More! "In Edward Segals Getting Your 15 Minutes of FameAnd More!, readers will discover the ease of becoming famous as well as the ways to handle fame. The book demystifies the mysterious process of obtaining free publicity and does it in a wonderfully readable and engaging style. The book is so well written that enjoyment and enlightenment go hand in hand."-Jay Conrad Levinson, author of the bestselling Guerrilla Marketing series of books "Edward Segal perfectly captures the challenges, opportunities, and rewards of fame, and provides all the tools you need to help achieve your desired level of public recognition. Great reading!"Sergio Zyman, author of The End of Marketing As We Know It-Former chief marketing officer of the Coca-Cola Company With this book, public relations guru Edward Segal does for you what hes done for more than 500 high-profile clients nationwide: he helps you to achieve and manage the fame you crave and deserve. In lively, bite-sized chapterspeppered with revealing anecdotes about and quotes from notables in the worlds of business, high technology, entertainment, sports, and moreSegal arms you with proven tools and techniques for getting your company, organization, or self squarely in the public spotlight, and staying there. Throughout the book, youll also find instructive, often hilarious "Hall of Fame/Hall of Shame" accounts of some of the most successful and disastrous uses of these techniques.

EDWARD SEGAL, president of his own public relations firm, is one of North America's most well-known PR experts, providing public relations advice and counsel to Fortune 500 companies, government agencies, and trade associations, including MCI, Ford Motor Company, Marriott Corporation, Cable & Wireless, National Park Service, and the Air Travelers Association. His bylined articles have appeared in the Washington Post, the New York Times, and the Wall Street Journal.