Giants of Tourism

The development of tourism and its associated elements owes much to the efforts of individuals. Many of them left imprints on tourism, through their innovations, promotion or insight, that have continued long after they have departed the scene. This volume consists of essays by experts in their fields on individuals who have influenced tourism over many hundreds of years of travel: development of destinations, services and accommodation, creation of transportation links and attractions, tourist behaviour, innovations in the era of large scale tourism and establishment of future trends.

Contributors	p. vii
Acknowledgements	p. ix
Introduction	p. x
Giants of Hospitality	p. 1
Historical Giants: Forefathers of Modern Hospitality and Tourism	p. 3
The Master of Ceremonies: Beau Nash and the Rise of Bath, 1700-1750	p. 18
Sir William Edmund Heygate Colbourne (Billy) Butlin, 1899-1980	p. 32
Conrad 'Connie' Nicholson Hilton, 1887-1979: the Consummate Hotelier	p. 45
The DeHaan Family and RCI: the Development of the Timeshare Industry	p. 60
Giants of Travel	p. 77
Thomas Cook: Image and Reality	p. 81
Baedeker: the Perceived 'Inventor' of the Formal Guidebook - a Bible for Travellers in the 19th Century	p. 93
Freddie Laker: First Giant of Low-cost Air Travel	p. 111
Sir Stelios: the Easy-going Entrepreneur	p. 123
Richard Branson: 'Screw It, Let's Do It'	p. 136
Giants of Activities	p. 151
Walt Disney's World of Entertainment Attractions	p. 155
Stanley Ho Hung-sun: the 'King of Gambling'	p. 170
Kerry Packer: World Series Cricket (WSC) and the (R)Evolution of Modern Sports-related Tourism	p. 182
AJ Hackett - a Giant of Tourism	p. 198
Giants of Development	p. 211
A.P. Cockburn: Canadian Transportation and Resort Pioneer	p. 215
John Muir: Pioneer of Nature Preservation	p. 229
Keith Williams: Chaos Maker on the Gold Coast	p. 243
And Standing in the Shadows of These Giants - or Maybe on Their Shoulders?	p. 254
Conclusions	p. 267
Index	p. 277
Table of Contents provided by Ingram. All Rights Reserved.

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