Global Alliances in Tourism and Hospitality Management

, by ;
Global Alliances in Tourism and Hospitality Management by Buhalis; Dimitrios, 9780789007834
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780789007834 | 0789007835
  • Cover: Hardcover
  • Copyright: 3/28/2000
  • Rent Textbook

    (Recommended)

    $179.48
    Rent Book Button
     
    Term
    Due
    Price
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.
  • Buy Used Textbook

    Usually Ships in 2-4 Business Days

    $150.67
    Buy Used Button
  • Buy New Textbook

    Usually Ships in 3-5 Business Days

    $198.89
    Buy New Button
  • eTextbook

    eTextBook from VitalSource Icon

    Available Instantly

    Online: 180 Days

    Downloadable: 180 Days

    $39.58
    Buy eBook Button
How can tourism professionals take advantage of all the benefits of international cooperation while minimizing the potentially disastrous risks of failure? Global Alliances in Tourism and Hospitality Management provides empirical research, case studies, and theory to help you make the right decisions about this potentially high-profit strategy. It offers specific, detailed ideas and research on vital topics, including deciding how and when to form alliances, handling multicultural management issues, identifying the basic elements of successful--and not so successful--partnerships, and ensuring cross-agency cooperation. International in scope, this informative guide will help marketers, managers, and other professionals in the hospitality industry to lower company costs, raise profits, and gain strategic advantages in diversified markets.

You might also enjoy...

Loading Icon

Please wait while the item is added to your bag...
Continue Shopping Button
Checkout Button
Loading Icon
Continue Shopping Button