Global Brain, The: Your Roadmap for

A detailed and practical roadmap to figuring out how to apply the power of network-centric innovation to your business. bull; Companies can innovate faster, cheaper, and better by taking advantage of internal and external networks of individuals, communities, and partners. bull; Introduces several unique innovation roles for firms to play in network-centric innovation. bull; Includes examples from a diverse set of companies: IBM, Procter and Gamble, DuPont, 3M, Dial, Staples, Unilever, Sun, Merck, and others.

Foreword	p. xvii
Introduction	p. 1
from Firm-Centric to Network-Centric Innovation	p. 9
The Power of Network-Centricity	p. 11
Understanding Network-Centric Innovation	p. 29
The Landscape of Network-Centric Innovation	p. 49
The Four Models of Network-Centric Innovation	p. 51
Innovation Networks: The Players and the Plays	p. 67
The Four Models of Network-Centric Innovation	p. 83
The Orchestra Model	p. 85
The Creative Bazaar Model	p. 113
The Jam Central Model	p. 139
The MOD ("MODification") Station Model	p. 157
Executing Network-Centric Innovation	p. 175
Deciding Where and How to Play	p. 177
Preparing the Organization	p. 197
Globalization and Network-Centric Innovation	p. 217
Globalizing Network-Centric Innovation: The Dragon and the Tiger	p. 219
Concluding Thoughts & Actions for "Monday" Morning	p. 237
References	p. 253
Index	p. 267
Table of Contents provided by Ingram. All Rights Reserved.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

FREE SHIPPING

Amazon no longer offers textbook rentals. We do!

Global Brain, The: Your Roadmap for Innovating Faster and Smarter in a Networked World

Summary

Table of Contents

Supplemental Materials