Global Brain, The: Your Roadmap for

A detailed and practical roadmap to figuring out how to apply the power of network-centric innovation to your business. bull; Companies can innovate faster, cheaper, and better by taking advantage of internal and external networks of individuals, communities, and partners. bull; Introduces several unique innovation roles for firms to play in network-centric innovation. bull; Includes examples from a diverse set of companies: IBM, Procter and Gamble, DuPont, 3M, Dial, Staples, Unilever, Sun, Merck, and others.

Foreword	p. xvii
Introduction	p. 1
from Firm-Centric to Network-Centric Innovation	p. 9
The Power of Network-Centricity	p. 11
Understanding Network-Centric Innovation	p. 29
The Landscape of Network-Centric Innovation	p. 49
The Four Models of Network-Centric Innovation	p. 51
Innovation Networks: The Players and the Plays	p. 67
The Four Models of Network-Centric Innovation	p. 83
The Orchestra Model	p. 85
The Creative Bazaar Model	p. 113
The Jam Central Model	p. 139
The MOD ("MODification") Station Model	p. 157
Executing Network-Centric Innovation	p. 175
Deciding Where and How to Play	p. 177
Preparing the Organization	p. 197
Globalization and Network-Centric Innovation	p. 217
Globalizing Network-Centric Innovation: The Dragon and the Tiger	p. 219
Concluding Thoughts & Actions for "Monday" Morning	p. 237
References	p. 253
Index	p. 267
Table of Contents provided by Ingram. All Rights Reserved.

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Global Brain, The: Your Roadmap for Innovating Faster and Smarter in a Networked World

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