Global Business

Global Business is an abridged version of the best-selling text, International Business, 5th Edition. Containing a unique mix of authors - prominent professors from both 4-year universities and a community college - it gives the book an outstanding combination of research and practicality. In this new edition, special emphasis is given to the impact technology has had on the business world in the past few years.

PART I
INTRODUCTION TO GLOBAL BUSINESS THEORY AND PRACTICE
1. The Global Business Imperative
2. The Impact of Culture on Global Business
PART II
THE GLOBAL ECONOMIC ENVIRONMENT AND INSTITUTIONS
3. The Theory of Global Trade and Investment
4. The International Economic Activity of the Nation: The Balance of Payments
5. Foreign Exchange, Global Financial Markets, and the International Monetary System
6. Economic Integration and Emerging Market Economics
PART III
ENVIRONMENTAL CONSIDERATIONS IN GLOBAL BUSINESS
7. National Trade and Investment Policies
8. The Legal and Political Environment of Global Business
9. Organization, Management, and Control of Global Operations
PART IV
GLOBAL MARKETING
10. Global Business and Marketing Research
11. Global Business Entry
12. The Marketing Mix for Products and Services
13. Physical Distribution
PART V
INTERNATIONAL FINANCE AND THE FUTURE
14. International Finance
15. The Future

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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Summary

Table of Contents

Supplemental Materials