Global Capital, Local Culture : Transnational Media Corporations in China

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

ISBN: 9780820495019 | 0820495018
Cover: Hardcover
Copyright: 7/1/2008

Sorry, this item is currently not available.

"This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom's MTV Channel, and Nickelodeon and News Corporations Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China."--BOOK JACKET.

Figures, Tables, and Charts
From China Phobia to China Mania
Piracy, Market, and Politics	p. 1
The Politics of Piracy	p. 1
From Obscurity to Clarity	p. 2
Piracy and International Politics	p. 4
The Active Global Capital	p. 5
Piracy and Structure of Political Economy	p. 6
To Locate the "Book Blue"	p. 9
The Da Vinci Code	p. 10
Surviving with Controls	p. 12
Arrangement of the Book	p. 13
From Globalization to Glocalization	p. 19
A Political Economy Approach	p. 19
Aims of This Book: Global Capital's Rendezvous with China	p. 22
Popular Culture and State-Market Relationship	p. 24
State and Global: Enemies or Partners?	p. 29
The Wolf Is Going Out?	p. 32
Cycles of Globalization and Glocalization	p. 34
A Methodological Note	p. 36
Globalizing China: The Case of Transnational Music Records	p. 45
Globalizing from the Tangible to the Intangible	p. 46
The Closure for Western Perversion	p. 47
Reform without the Global	p. 49
The Big Five in China	p. 51
Big Five Partnering the Local	p. 54
The Legacy of Government Control	p. 56
The Strategies Revised	p. 57
Localization of Global Music Records and the Consequences	p. 59
Conclusion: An Incomplete Project of Globalization	p. 61
WTO, Politics of Control, and Collaboration	p. 65
Media Policy toward Commercialization	p. 66
Toward a Symbiotic Collaboration	p. 68
Forms of Collaborations	p. 69
The Politics of Access	p. 72
The Case of Warner Bros. Pictures	p. 73
The Omnipotent State-Global Complex	p. 75
Swinging Policy for Global Cinemas	p. 77
A Brave New World	p. 79
Conclusion: from Resistance to Collaboration	p. 79
A Tale of Two Localizing Global Capitals: MTV and Channel V	p. 85
The Political Factor of China Entry	p. 86
Music Television: Channel V and MTV	p. 89
Politics of Cultural Localization	p. 91
Hip-Hopping China	p. 96
Music Award: Juxtaposing the National with the Global	p. 98
Channel V: De-Westernizing Global Culture	p. 98
MTV: Hybridizing the West and China	p. 100
Inseparability between Economics and Politics	p. 102
Music Channels as Benchmark	p. 103
The Hope for Generation Z	p. 104
Conclusion: Model for Chinese MTV	p. 107
Global Media Partnerships	p. 113
The Internationalizing Sky	p. 114
The Global Chinese Alliance: Phoenix TV	p. 121
Order of the Phoenix	p. 125
CCTV versus Phoenix	p. 128
Phoenix Weekly: The Exceptional News Media in China	p. 131
Sun TV: The Border-Crossing Model	p. 134
CETV: Entertainment With(out) Boundaries	p. 136
Tom Group and the Great Firewall of China	p. 139
Yahoo and Google: The Virtual Chinese Police?	p. 143
Conclusion: Are They Really Variants?	p. 147
Active Nation, Active Audience	p. 157
Rising Youth: From Contributing Society to Self-Contributing	p. 157
State, Ambivalence, and Youth Potentials	p. 160
The Borrowed Western Modernity	p. 162
The Birth of Pop Citizenship	p. 166
Commercialization of Chinese Media	p. 167
Conclusion: Free Audience But Uncritical	p. 170
Toward a (National) Global Culture	p. 177
Any Chinese National Strategies?	p. 178
Global Players' Contribution	p. 181
China Eyeing the Global Market	p. 183
Complexity and Competition: The Regional Media Race	p. 184
Media Conglomeration and Emerging Chinese Media Empires	p. 187
Global Media and National Cultural Policy	p. 192
National Culture, Identities, and Cultural Policy in China	p. 194
Epilogue: From National Culture to Neonationalism	p. 197
Index	p. 205
Table of Contents provided by Blackwell. All Rights Reserved.

Please wait while the item is added to your bag...

FREE SHIPPING

Rent More, Save More! Use code: BBRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Global Capital, Local Culture : Transnational Media Corporations in China

Summary

Table of Contents

Supplemental Materials

FREE SHIPPING

Rent More, Save More! Use code: BBRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Global Capital, Local Culture : Transnational Media Corporations in China

Summary

Table of Contents

Supplemental Materials

Digital License