The Global Cigarette Origins and Evolution of British American Tobacco, 1880-1945
, by Cox, HowardNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780198292210 | 019829221X
- Cover: Hardcover
- Copyright: 5/25/2000
The Global Cigarette provides the first authoritative account of The British American Tobacco Company's evolution and growth up until the Second World War. Based on archival materials from a wide variety of sources, including the company's own records, the book shows the way in which the company developed a vast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contexts - notably in China and India - and analyzes the way in which the company, as a mature multinational enterprise, coped with the severe international economic dislocations of the 1930s.