Global Communication Theories, Stakeholders and Trends

Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. This new edition is comprehensively updated to reflect the many fast moving developments associated with this dynamic field.

• A new edition of the most definitive text on multi-national communication and media conglomerates, each chapter updated with extensive new details
• Covers the expanding area of global communication and describes major multimedia conglomerates, particularly in the USA, including the purchase of NBC-Universal by Comcast and Disney's expansion in China
• Includes new information on the phone hacking scandal by News Corporation’s employees in the UK
• Explains the significant changes in the communication industry both in the US and elsewhere
• Chronicles the continuing story of the development of Arab Media with new coverage on the Arab Spring
• Offers an updated companion website with instructor's manual, test banks and student activities, available upon publication at www.wiley.com/go/mcphail

List of Figures and Tables

Notes on Contributors

Preface

1. Global Communication: Background

2. Development Research Traditions and Global Communication

3. The Message: The Role of International Organizations

4. Public Diplomacy: New Dimensions and Implications
Nancy Snow

5. The Medium: Global Technologies and Organizations

6. Internet: The Evolving Frontier

7. American Multimedia Conglomerates

8. Non-US Stakeholders of Multimedia Conglomerates

9. Euromedia: Integration and Cultural Diversity in a Changing Media Landscape
Alexa Robertson

10. Global Issues, Music, and MTV

11. CNN: International Role, Impact, and Global Competitors

12. The Roles of Global News Agencies

13. Arab Media and the Al-Jazeera Effect
Lawrence Pintak

14. Media Globalization in Asia
Junhao Hong

15. The Role of Global Advertising

16. Summary and Conclusions

Select Bibliography

Index

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