The Global Etiquette Guide to Europe Everything You Need to Know for Business and Travel Success

Ideal for Everyone from Global Executives to Globe-Hopping Tourists Did you know that in Switzerland, a kiss on the cheek can be either expected-or deeply offensive? If you don't want to share in after-dinner drinks in Hungary, you'd better have a good excuse-like doctor's orders? Just as customs vary greatly between Europe and Australia, so do they vary among the diverse nations of Europe. What is proper and expected in France, for example, may be a deal-breaker in Sweden. The Global Etiquette Guide to Europe will familiarize you with the customs, habits, tastes, and mores of every key European nation-nearly forty in all-and help you guarantee the mutual respect and acceptance that are vital for keeping every international business relationship agreeable, effective, and successful.

DEAN FOSTER, former director of Berlitz International, Cross-Cultural Division Worldwide, is currently Senior Vice President of Global Intercultural Services, Windham International, in New York City. One of the world’s leading cross-cultural experts, he has consulted with most major Fortune 500 companies, is a frequent presenter at international professional conferences, and is featured often on radio and television.