Global Franchising Operations Management

Franchising now represents more than 10% of the US economy and 50% of US retail sales, and this winning business model is now showing exceptional promise outside the US as well. Both franchisors and franchisees are beginning to discover immense opportunities to extend operations or build new franchises in emerging markets. Of course, success will depend on their ability to execute and extending successful franchising operations outside their home markets requires significant new skills, knowledge, and expertise. In Global Franchising Operations Management, the field's leading expert and author brings together an unprecedented collection of in-depth cases that illuminate the field's unexplored opportunities, key pitfalls, and proven best practices. Ilan Alon thoroughly covers key challenges from both the franchisor and franchisee perspective, teaching lessons learned by Marks and Spencer, Ruth's Chris Steakhouse, Athlete's Foot, Kodak, Sari Organic, and other pioneers. Through these cases, he addresses pivotal issues such as: Should you take your franchise operation global? What unique marketing and demand management challenges will you face in doing so? Do Master Franchisee or Micro-Franchising strategies make sense for you? What are their risks, and can those risks be managed? How can you efficiently manage logistics, supply chains, and operations in unfamiliar markets? Whatever your role or potential role in global franchising operations, this book will be an indispensable resource.

Ilan Alon, Ph.D., is Cornell Professor of International Business at Rollins College and visiting scholar at Harvard Kennedy School.

Dr. Alon has developed and taught franchising courses in China (Fudan University and China Europe International Business School, CEIBS), Italy (MIB School of Management), Germany (Jacobs University), and India (Integrated Institute for Learning and Management, IILM). He has lectured extensively on franchising in various professional associations, including the International Franchise Association, International Society for Franchising, and the Academy of International Business.

Dr. Alon consulted USAID on franchising development in emerging markets. In Croatia, he aided in the development of the field of franchising through education to bankers, business consultants, and lawyers and provided support for budding home-grown franchisors. He has also consulted multinational companies, such as Duhan (Croatia) and illy (Italy), to develop their franchising systems.

A prolific author on Global Franchising, Dr. Alon’s books include:

Franchising Globally: Innovation, Learning and Imitation

Service Franchising: A Global Perspective

International Franchising in Industrialized Markets: Western and Northern Europe

International Franchising in Industrialized Markets: North America, Pacific Rim and Other Developed Countries

International Franchising in Emerging Markets: China, India, and Other Asian Countries

International Franchising in Emerging Markets: Central and Eastern Europe and Latin America

The Internationalization of US Franchising Systems

Chapter 1   Introduction     1

Part I: To Franchise or Not to Franchise
Chapter 2   San Francisco Coffee House: An American Style Franchise in Croatia     19
                   Ilan Alon, Mirela Alpeza, and Aleksandar Erceg
Chapter 3   Trying To Create a Stir: Opening a Coffee Shop in Korea     35
                   Gyewan Moon and Allen H. Kupetz
Chapter 4   International Marketing and Franchising at Marks & Spencer     49
                   Ilan Alon

Part II: In Search of Global Opportunities
Chapter 5   Estimating Demand in Emerging Markets for Kodak Express     75
                   David M. Currie and Ilan Alon
Chapter 6   Ruth’s Chris Steak House: The High Stakes of International Expansion     87
                   Allen H. Kupetz and Ilan Alon

Part III: Franchising in Emerging Markets and Developing Countries
Chapter 7   Master International Franchising in China: The Athlete's Foot, Inc. (Part A)     101
                   Amber Xu and Ilan Alon
Chapter 8   Master International Franchising in China: The Athlete's Foot, Inc. (Part B)     119
                   Amber Xu and Ilan Alon
Chapter 9   Social Entrepreneurship and Sustainable Farming in Indonesia     125
                   Ilan Alon and Eve Misati
Chapter 10 Final Reflections and Epilogues     145

Index     185

What is included with this book?

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Global Franchising Operations Management Cases in International and Emerging Markets Operations

Summary

Author Biography

Table of Contents

Supplemental Materials