Global Jumpstart The Complete Resource Expanding Small And Midsize Businesses
, by Stanat, Ruth; West, ChrisNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780738201603 | 073820160X
- Cover: Paperback
- Copyright: 1/14/2000
Offers a practical, step-by-step guide to planning and launching a successful global strategy. Discusses how to develop a global mindset, determine if your company is a candidate for global expansion, make the most of limited resources, assess human resource capabilities, and undertake rigorous market research. Softcover.