Global Marketing Management

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Global Marketing Management by Keegan, Warren J., 9780136157397
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  • ISBN: 9780136157397 | 0136157394
  • Cover: Hardcover
  • Copyright: 4/15/2013

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The leading MBA text in international marketingwith comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.
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