Global Media Studies: Ethnographic Perspectives

, by Murphy, Patrick D.; Kraidy, Marwan M.

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ISBN: 9780203505441 | 0203505441
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Emphasising the connection of globalisation to local culture, this collection considers the diversity of modes of reception, reception contexts, uses of media content, and the performative and creative relationships that audiences develop.

Introduction
Towards an Ethnographic Approach to Global Media Studies
Situating Ethnography in Global Media Studies
The Problem of Textuality in Ethnographic Audience Research
Passing Ethnographies
Rethinking the Sites of Agency and Reflexivity in a Mediated World
Where is Audience Ethnographer's Fieldwork?
Audience letters and letter-writers
Constituting the Audience for Radio in Transnational Contexts
Rituals in the Modern World
Applying the Concept of Ritual in Media Ethnography
Researching the Local
Negotiation and the Position
On the Need and Difficulty of 'Thicker Description'
'Now that you're going home, are you going to write about the natives you studied?'
Telenovela Reception, Adultery and the Dilemmas of Ethnographic Practice
Methodology as Lived Experience
On the Border
Reflections on Ethnography and Gender
Radio's Early Arrival in Rural Appalachia
Articulating Globalization Through Ethnography
Ask the West, Will Dinosaurs Come Back?
Where the Global Meets the Local
South African Youth and Their Experience of Global Media
Chasing Echoes
Cultural Reconversion, Self-Representation, and Mediascapes in Mexico
Globalization avant la lettre ? Audience Ethnography, Media Institutions and Local Identity in Lebanon
Afterword
Media Ethnography
Local, Global or Translocal?
Table of Contents provided by Publisher. All Rights Reserved.

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Global Media Studies: Ethnographic Perspectives

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Table of Contents

Supplemental Materials