Global TV

"Programs from different countries are packaged, bought, and sold all over the world, under the watch of an industry that is extraordinarily lucrative for major studios and production companies. In Global TV, Denise D. Bielby and C. Lee Harrington seek to understand the machinery of this marketplace, its origins and history, its inner workings, and its product management. In so doing, they are led to explore the cultural significance of this global trade, and to ask how it is so remarkably successful despite the inherent cultural differences between shows and local audiences."--BOOK JACKET.

C. Lee Harrington is professor of Sociology at Miami University in Oxford, Ohio. Denise D. Bielby is professor of Sociology and affiliated faculty in Film and Media Studies at the University of California, Santa Barbara.