Globalization and the Chinese Retailing Revolution

This book is about the globalization of retailing and the opening-up of Chinese retailing, which serves 1.3 billion consumers and is developing with high economic growth rates. The book examines: the revolution happening in the Chinese retailing; the evolution of the opening-up policy of Chinese retailing; the great opportunities brought about by the dramatic change in the Chinese retail industry (particularly by China's entry to the World Trade Organisation (WTO)); how to succeed in the Chinese retail market; successful models and strategies for both Chinese retailers and multinational retailers in China. The book also discusses the deep impact of China's entry to the WTO on the Chinese retail industry and the strategic importance of the industry in China's transitional economy.