Going Global

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ISBN: 9781591586517 | 1591586518
Cover: Paperback
Copyright: 8/25/2009

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In an age where globalizing has gone from innovation to imperative, how can entrepreneurs make sure their small and medium-sized enterprises (SMEs) are set up for maximum worldwide reach from the very beginning? Going Global: An Informational Sourcebook for Small and Medium-Sized Businesses Points the way.

Illustrations	p. ix
Acknowledgments	p. xi
Introduction	p. xiii
Why Get into International Trade	p. 1
Opportunities	p. 1
Potential Problems: Risks and/or Disadvantages	p. 2
When Is the Right Time to Enter the Global Market?	p. 3
Are You and Your Company Ready to Export?	p. 4
Why Good Exporters/Importers Fail	p. 5
Research, Statistics, and Information Gathering	p. 15
U.S. Government Information and Statistics	p. 16
The U.S. Census Bureau Foreign Trade Data	p. 19
The North America Industrial Classification System (NAICS)	p. 20
Federal Interagency Council on Statistical Policy	p. 21
State Government Agency Help for Exporters/Importers	p. 22
Commercial Publishers	p. 23
Basic Statistical Concepts	p. 25
Market Analysis/Competitive Strategy	p. 49
Where to Begin?	p. 50
Screening Potential Markets for Exporting	p. 51
Identify Your Competitors and Research Their Export/Import Efforts	p. 53
Data Gathering	p. 55
Choosing the Right Market	p. 56
Develop Your Export Marketing Plan	p. 57
Accidental Exporting	p. 58
Approaches to Exporting and Importing	p. 83
How to Find Foreign Customers	p. 83
Exporting Approaches	p. 86
Foreign Market Entry	p. 87
Indirect Exporting: Benefits and Disadvantages	p. 88
Direct Exporting: Benefits and Disadvantages	p. 88
Importing	p. 89
Transportation	p. 90
Basics of Setting Up an International Business	p. 107
Parts of an International Business Plan	p. 109
Sample Plans: Where to Find and How to Use	p. 111
Organization of the Essential Elements of a Business Plan	p. 113
Review, Update, Change Your Business Plan	p. 114
The Executive Summary	p. 115
Entering the World of International Selling or Franchising	p. 133
Cross-Cultural Business Communication	p. 134
Preparing for Your First International Trip	p. 135
Greetings and Business Cards	p. 135
Barriers to Cross-Cultural Communications	p. 136
International Franchising	p. 138
Sustaining and Managing International Trade Ventures	p. 163
Principles of Management	p. 164
Action Plans	p. 165
Organization Chart	p. 166
Technology	p. 166
Web Site	p. 167
Time Management and Organization	p. 169
The Internet and Selling Globally	p. 183
Getting Started	p. 185
Quick Checklist for Making the E-Commerce Decision	p. 186
Investigate More Possibilities	p. 186
Other Technical Considerations	p. 187
The Language Barrier	p. 187
Expanding Your Business Online	p. 189
E-Commerce Pitfalls	p. 190
Appendix	p. 213
Glossary	p. 239
Index	p. 249
Table of Contents provided by Ingram. All Rights Reserved.

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Going Global

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