Going Negative

, by ;
Going Negative by Iyengar, Shanto; Ansolabehere, Stephen, 9780684837116
Write a Review
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780684837116 | 0684837110
  • Cover: Paperback
  • Copyright: 8/1/1997

Purchase Options

  • Rent

    (Recommended)

    $10.06
    Term
    Due
    Price
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping bag.

  • Buy Used

    Usually Ships in 3-5 Business Days

    $12.89

  • Buy New

    Usually Ships in 3-5 Business Days

    $17.88
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.