Going Public

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ISBN: 9781568022185 | 1568022182
Cover: Paperback
Copyright: 8/1/1997

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A new style of presidential leadership has emerged in the last 50 years, one that relies on approaching the American people directly as a means of influencing the Washington elite. Samuel Kernell shows how presidents have gradually replaced the earlier, "bargaining", style with "going public". Recent examples, such as President Clinton's unprecedented amount of travel outside of Washington, illustrate the process and serve to compare Clinton's style with those of his recent predecessors.

Preface

1 Introduction: Going Public in Theory and Practice

(10)

Presidential Theory

(1)

Presidential Practice

(7)

2 How Washington and Presidents Have Changed

(54)

Institutionalized Pluralism: The Bargaining Community

(8)

Public Opinion and Institutionalized Pluralism

(7)

Individualized Pluralism: The Emerging Community

(6)

Going Public and Individualized Pluralism

(5)

Presidential Selection Reforms: Outsiders in the White House

(8)

The Politics of Divided Government

(10)

Conclusion

(9)

3 The President and the Press

(39)

The Bargaining President and the Press

(2)

Emergence of the Washington Press as an Institution

(9)

The FDR System: Hard News, Openly Conveyed

(5)

Press Relations under Truman and Eisenhower

(2)

The Kennedy System: Press Relations in an Era of Direct Communication

(5)

The Kennedy System as a Model for Presidents Who Go Public

(3)

George Bush's Adaptation of the Kennedy System

(1)

The Modern Trajectory of Presidential-Press Relations

(10)

4 The Growth of Going Public

104

(36)

Trends in Going Public

106

(17)

The Incremental Growth of Going Public

123

(10)

Conclusion

133

(7)

5 President Reagan and His First Three Budgets: A Classic Case of Going Public in Action

140

(39)

Reagan as an Outsider

141

(2)

Reagan's Three Budgets

143

(24)

Going Public and Leadership: The Lessons of Reagan's Budgets

167

(12)

6 Opinion Leadership and Foreign Affairs

179

(34)

Rally Events and Presidential Popularity

182

(5)

Rally Events and Opinion Leadership

187

(4)

The Truman Doctrine Speech: A Case Study

191

(15)

Conclusion

206

(7)

7 The Politics of Popularity

213

(35)

Popularity and Public Relations

215

(8)

Thinking Strategically about Popularity

223

(18)

Conclusion

241

(7)

8 Conclusion: The Prospects for Leadership

248

(20)

Adaptive Responses to Presidents Going Public

249

(4)

Public Policy and Going Public

253

(15)

Index

268

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Going Public

Summary

Table of Contents

Supplemental Materials