Good for Business The Rise of the Conscious Corporation
, by Benett, Andrew; O'Reilly, Ann; Gobhai, Cavas; Welch, GregNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780230103450 | 0230103456
- Cover: Paperback
- Copyright: 11/23/2010
Today, having a respected brand matters a lot, and corporations from Wal-Mart to GE are transforming the way they do business to earn their customers' loyalty. In this timely book, a diverse group of branding gurus illustrate how the most dynamic companies of today are charting a new path for the corporate brand of tomorrow through four key elements: Purpose beyond Profit, Humanized Leadership, Corporate Consciousness, and Collaborative Partnerships. Going forward, corporate culture and social responsibility will sit at the center of brand strategy.