Good Company Business Success in the Worthiness Era

In recent decades, corporate PR departments and business books like Good to Greatpromised a new era of value-based leadership, but as recent events have shown, actual corporate behavior still follows the old #xE2;#xAC;Swhatever you can get away with#xE2;#xAC; standard. But Laurie Bassi and her co-authors have news: the "bad boy" days are over. As a result of a convergence of forces, ranging from the explosion of online information-sharing to the emergence of the ethical consumer and arrival of civic-minded Millennials, we#xE2;#xAC;"re in a new era, which they dub "the Worthiness Era.#xE2;#xAC; To succeed, businesses must now prove to consumers, employees, and investors that they have earned their respect#xE2;#xAC;#x1D;that they are good company. For the first time, Bassi, a noted economist, has the research to prove that good behavior is good business. The authors have compiled a groundbreaking "Good Company Index" that directly ties business results to stakeholder relationships. Not only do the authors have the hard evidence to prove that good behavior pays, they have used the principles of the index at their own investment firm to delivery market-beating results. Finally, the authors provide senior executives with the principles and tools to adapt to the new road rules for business.

Laurie Bassi is CEO of McBassi & Company, a consulting firm that applies Good Company principles to help businesses improve their results. She also chairs Bassi Investments.
Larry Costello is the founder of the Lawrence Bradford Group and previously held top management positions at Campbell Soup Company, PepsiCo, Frito-Lay, and American Standard.
Ed Frauenheim is a journalist with fifteen years of experience writing about topics including technology, work, business, and education.
Dan McMurrer is the chief analyst at McBassi & Company and chief research officer at Bassi Investments

Preface

Section I – The Worthiness Era
Chapter 1 - The Worthiness Imperative
Chapter 2 - The Economic Imperative
Chapter 3 - The Social Imperative
Chapter 4 - The Political Imperative

Section II – Evidence and Rankings
Chapter 5 - Goodness Matters
Chapter 6 - Ranking Companies’ Goodness

Section III – Good Employer, Good Seller, Good Steward
Chapter 7 - The Good Employer
Chapter 8 - The Good Seller
Chapter 9 - The Good Steward

Section IV – The Future
Chapter 10 - The Worthiness Era
Chapter 11 - A Hopefully Idealistic Vision
The Good Company Index: Sources and Scoring
Selected Works for Further Reading
Acknowledgments
Notes
Index
About the Authors