Graphic Artists Guild Handbook

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ISBN: 9780932102089 | 0932102085
Cover: Paperback
Copyright: 9/1/1994

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Assembled by the National Organization for Graphic Artists, this volume contains the latest information on business, pricing and ethical standards for nearly every discipline in the visual communications industry.

Professional Relationships	p. 2
Working with Illustrators	p. 4
Working with Graphic Designers	p. 10
Sources of Illustration & Design Talent	p. 15
Marketing & Self-Promotion	p. 15
Ethical Standards	p. 16
Legal Rights & Issues	p. 18
Copyright	p. 20
Work for Hire	p. 31
Rights of Celebrity & Privacy	p. 34
Moral Rights	p. 35
Resale Royalties	p. 37
Practices Governing Original Art	p. 37
Laws Defining Fair Practices	p. 38
Trademarks	p. 38
Trade Dress	p. 40
International & Canadian Copyright	p. 41
Professional Issues	p. 44
Sales Tax	p. 46
Deductibility of Artwork	p. 51
Employment Issues	p. 51
Cancellation & Rejection Fees ("Kill Fees")	p. 53
Speculation	p. 54
Contests & Competitions	p. 55
One Final Note	p. 58
Technology Issues	p. 60
Professional Practices Influenced by Technology	p. 62
Pricing Considerations	p. 67
Legal & Ethical Issues	p. 68
Royalty Free Distribution	p. 70
Health Issues	p. 73
The Labor Market	p. 74
Essential Business Practices	p. 76
Negotiation & Evaluating The Terms of an Offer	p. 78
Deciding on the Price	p. 82
Keeping Track	p. 87
Collecting	p. 90
Reuse & Other Markets	p. 97
Salaries & Trade Customs	p. 110
Employment Conditions	p. 112
Salary Overview	p. 113
Design Salaries	p. 113
Production Salaries	p. 114
New Media & the Web Salaries	p. 114
Illustration Salaries	p. 115
Graphic Design Prices & Trade Customs	p. 116
The Agreement	p. 118
Trade Practices	p. 119
Corporate Graphic Design	p. 120
Branding Design	p. 122
Advertising & Promotion Design	p. 122
Collateral Design	p. 123
Publication Design	p. 123
Book Jacket or Cover Design	p. 127
Book Design	p. 127
Book Packaging Design	p. 131
Lettering & Typeface Design	p. 132
Retouching & Photo Illustration	p. 133
Environmental Graphic Design	p. 136
Exhibit & Display Design	p. 138
Broadcast Design	p. 139
Greeting Card & Novelty Design	p. 140
Chart & Map Design	p. 142
Production Artist	p. 143
Web Design & Other Digital Media	p. 146
Ready for the Internet & New Media?	p. 148
The Digital Marketplace	p. 149
Web Site Design	p. 150
Glossary	p. 158
Illustration Prices & Trade Customs	p. 162
Overview	p. 164
General Trade Practices for Illustration	p. 164
Advertising Illustration	p. 165
Preproduction Illustration	p. 166
Onscreen Artwork in Motion Pictures, Television, & Video	p. 173
Corporate & Institutional Illustration	p. 174
Book Publishing	p. 175
Editorial Illustration	p. 185
Package Illustration	p. 187
Fashion Illustration	p. 188
Greeting Card Novelty & Retail Goods Illustration	p. 190
Medical Illustration	p. 192
Natural Science Illustration	p. 193
Technical Illustration	p. 196
Architectural/Interior Illustration	p. 196
Dimensional (3-D) Illustration	p. 199
Marbling (Marbled Printing)	p. 205
Postage Stamp Illustration	p. 205
Cartooning Prices & Trade Customs	p. 208
Magazine Cartooning	p. 210
Editorial Cartooning	p. 211
Newspaper Syndication	p. 212
Online Cartoon Sales	p. 214
Comic Books	p. 214
Original Cartoon Books or Collections	p. 216
Reprints	p. 217
Licensing & Merchandising	p. 217
Animation Prices & Trade Customs	p. 218
Computer Animation	p. 220
Animation Is Multicultural	p. 221
Careers in Animation	p. 221
Job Markets & Salaries	p. 222
Pricing	p. 223
Surface Design Prices & Trade Practices	p. 226
Computer-Aided Design Changing The Industry	p. 228
Types of Surface & Textile Design	p. 229
Licensing & Royalties	p. 230
Working with Representatives	p. 231
Trade Practices	p. 231
Standard Contracts & Business Tools	p. 236
Why Have Contracts?	p. 238
Seven Basic Types of Contracts	p. 238
What a Contract Should Include	p. 241
Using Contracts	p. 244
Negotiation	p. 246
Before Calling a Lawyer	p. 247
When to Call a Lawyer	p. 247
Just the Beginning	p. 248
Glossary	p. 248
Contracts & Forms	p. 250
Cease & Desist Letter	p. 250
Artwork Inventory Form	p. 251
Artist-Agent Agreement	p. 252
All-Purpose Purchase Order	p. 254
Licensing Agreement (Long Form)	p. 256
Licensing Agreement (Short Form)	p. 259
Nondisclosure Agreement for Submitting Ideas	p. 260
Magazine Purchase Order for Commissioned Illustration	p. 261
All-Purpose Illustrator's Letter of Agreement	p. 262
Illustrator's Invoice	p. 264
Illustrator's Estimate & Confirmation Form	p. 266
Illustrator's Release Form for Models	p. 268
Surface/Textile Designer-Agent Agreement	p. 269
Surface/Textile Designer's Estimate & Confirmation Form	p. 272
Surface/Textile Designer's Holding Form	p. 274
Surface/Textile Designer's Invoice	p. 275
Digital Media Invoice	p. 276
Computer-Generated Art Job Order Form	p. 279
Computer-Generated Art Invoice	p. 281
Web Site Design & Maintenance Order Form	p. 283
Graphic Designer's Estimate & Confirmation Form	p. 286
Graphic Designer's Invoice	p. 288
The Graphic Artists Guild	p. 290
Long-Range Goals	p. 292
History of the Guild	p. 292
Taking Action	p. 297
Member Benefits & Services	p. 298
The Graphic Artists Guild Board of Directors	p. 299
The Graphic Artists Guild Foundation	p. 299
The Graphic Artists Guild Legal Defense Fund	p. 299
Joining the Guild	p. 300
Resources & References	p. 302
Recommended Reading	p. 304
Useful Publications	p. 305
Industry Directories	p. 306
Talent Databases	p. 306
Related Organizations	p. 306
Merchandise Markets, Shows, & Expositions	p. 307
Some Useful Web Sites	p. 308
Glossary	p. 308
Back Matter	p. 318
Index	p. 318
Graphic Artists Guild Membership Application	p. 333
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Graphic Artists Guild Handbook

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