Graphic Design Thinking Beyond Brainstorming (renowned designer Ellen Lupton provides new techniques for creative thinking about design process with examples and case studies)
, by Lupton, Ellen; Phillips, Jennifer Cole- ISBN: 9781568989792 | 1568989792
- Cover: Paperback
- Copyright: 7/27/2011
Creativity is more than an inborn talent. It is a hard-earned skill that, like all skills, improves with practice. Graphic Design Thinking explores a variety of techniques-from quick, seat-of-the-pants approaches to more formal research methods-for stimulating fresh thinking and solving design problems. Brainstorming techniques are grouped around the three main phases of the design process: defining problems, getting ideas, and creating form. Visual demonstrations and case studies show the design processes and solutions at work. Featuring best-selling author Ellen Lupton's hands-on, accessible approach to instructional writing, this most recent addition to the Design Briefs series will help designers create projects that satisfy clients, users, and themselves.